Digital currency exchange - dogeforsale.com
We created and marketed a digital currency exchange site, where people could easily trade traditional currencies for a digital one called dogecoin. Dogecoin is very similar to bitcoin and was originally created as a joke meme currency but has successfully introduced hundreds of thousands of people to digital currencies.
It functions as a peer to peer exchange with us acting as secure escrow service.
So far the site has had over 30,000 unique visitors and over 5,000 signed up users. Over 200 million dogecoin have been transferred through the site to date. One of our PR initiatives was to put the "doge" character on tinder and then create a tumblr based on the following conversations, this was picked up by The Daily Dot a huge US tech site.
Tumblr of the *year*.
- Rachel Zarrell, Buzzfeed
Lonely Doge is livening up Tinder in a way that other marketing stunts haven’t.
- Kate Knibbs, The Daily Dot
This is total genius!
- Ben Doernberg, Dogecoin Foundation
We even sneakily managed to get "dogecoin" into the Guardian's Changing Media Summit wordcloud whilst at the event. See if you can spot it ;)
We have since decided to close the site as it grew and demanded more and more of our time to keep the exchange going, but it was an incredible and priceless learning experience during which both myself and the creator/developer of the site Dan Tudor learned an awful lot.
Esquire.co.uk - Magazine website of the year 2013
Esquire was named digital website of the year and I worked on the search and social strategy for the brand. Credits http://www.esquire.co.uk/humans.txt
The site was also commended by the SEO community like in this blog post by SEO training London
A fun little viral video - Yo Sushi
This was something I just did for a bit of fun at a YoSushi restaurant, but it was picked up and retweeted by a variety of sources including MSN The Mirror and posted on reddit by a BBC tech reporter Dave Lee and favourited by YoSushi themselves.